BRAND STORY
Founded in 2024, Écrit et Parfum is a Korean niche fragrance house built on a single idea: What if poetry could be worn?
PHILOSOPHY
We believe in the connection between poetry and scent.
The structure of a poem and the architecture of an olfactory pyramid are, at their core, the same thing.
Both open with an impression, immediate, captivating.
Both deepen into a body where meaning accumulates.
Both resolve into something that lingers, something that stays with you long after the experience has ended.
That insight became a practice, and a practice became a house.
PERFUME CREATION PROCESS
At Écrit et Parfum, each fragrance is conceived as a written piece - be it a poem, short story, or novel - composed with the same intentionality a poet brings to the page.
Notes are not selected for pleasantness alone; they are arranged to unfold, to build, to mean something.
To achieve this, we collaborate with perfumers who are themselves devoted readers.
They immerse themselves in the literary texts that serve as our inspiration, ensuring every accord reflects the source material’s spirit.
For our signature duo, Envol and Éveil, perfumer Sidonie Lancesseur drew direct inspiration from the writings of Yi-Sang, The Wings.
By contemplating the work of this pioneer of modern Korean literature, she translated his linguistic innovation into a profound olfactory experience.
DUALITY OF CULTURE
The house’s current collection spans six perfumes, two rooted in Korean literature and four in French, a duality that mirrors the brand’s identity, suspended between Seoul and Paris.
Korean literatures are first read and interpreted olfactively by french perfumers and French Literature are interpreted olfactively by Garam, who is the creative director and the nose for the house.
WHERE POETRY BECOMES FRAGRANCE
At Écrit et Parfum words leave the page to become scents, emotions transform into notes, and reading extends into an olfactory experience.
An invitation to read differently, to feel differently, to create beyond the boundaries of art.